Business Background:
An independent audiology healthcare clinic based in the Chicago-land area recently sought the expertise of ShapeConnect for assistance in how to strengthen its visibility and continue meeting the needs of its patients. Having experienced tremendous growth after previously utilizing the platform’s multiple services to optimize website aesthetics, functionality, and customer support, the clinic once again turned to ShapeConnect to discover vetted service providers to grow with an optimized online presence.
Challenges To Be Solved:
Situational Analysis:
Guided by ShapeConnect’s diagnostic evaluation, Prescription Hearing, an independent audiology healthcare clinic in the Chicago-land area, intelligently matched with a specialized SEO firm that developed a forward-thinking strategy that capitalized on not only traditional search engines but also emerging AI search tools that patient are leveraging like ChatGPT. This included content creation based on research and relevant topics, review and clean-up of all online listings as well as Google Business Profile enhancements all geared toward location-based, or local SEO.
Client Actionables:
Enlisting the assistance of a web/SEO developer, Momentic built a local landing page specifically engineered for local SEO purposes that acts like a second “Contact Us” page. This allowed a pathway from which people could access the clinic through specific search engine providers, such as Google or Google Business Profile.
The same enhancement, in turn, supplied the clinic with more robust scheduling capabilities, thereby improving CRM with increased efficiency through technological performance.
Outcome:
In guiding the audiology healthcare clinic’s ongoing optimization measures, ShapeConnect facilitated a fruitful, collaborative partnership that brought about sweeping changes. Analytic growth was immediate. Appointment bookings and phone call traffic rose significantly. And perhaps even more importantly, the clinic is now being recognized in Answer Engine Optimization/AI Overviews (AEO/AI). ShapeConnect Senior Solutions Expert Yvonne Petterson explains:
Companies need to be aware of [AEO/AIO] as another aspect of the digital world…because..most businesses understand SEO. They've heard about it [AI Overviews], and almost everyone has experienced AI generated [overviews], and I think a lot of people are like, “What -- what's this going to mean for how people travel around the internet now? - Yvonne Petterson, Sr. Solutions Expert.
The audiology clinic’s efforts to strengthen visibility in order to continue to provide the best care for its clients proved not only proactive, but essential to keep ahead of the ever-changing demands of technological complexities and advancements. AEO/AIO measures, SEO strategies, and PR practices are becoming increasingly intertwined, so it is vital to be aware of each and how they work together if a company wants to remain competitive and successful.
Winning Results
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