Before defining or changing your customer journey and online presence, it is crucial that an initial audit be performed to identify any potential bottlenecks and gaps which could hamper the execution and success of your growth plan.
This package includes a complete website review, analytics evaluation, Customer Relationship Management CRM assessment, and marketing solutions recommendation. After we review results together, you will be able to make informed decisions about how to improve, track, manage and automate to simplify your ability to grow.
Packages
Our experts will provide an in-depth review of the following:
Website analysis to determine the overall customer experience
Google analytics
CRM utilization analysis
SEO
Social media presence
Scope
Analysis of Current Assets
Website analysis to determine the overall customer experience
Visit time and views
Engagement
Rendering time-Where may a website page take a long time to render
Clicks and Scroll Rates
Friction-measurement of where users typically become frustrated on a site
Google analytics
Entry and exit points-Where people land and leave from your website
Traffic sources
Demographics
Conversion rates (e-commerce must be set up)
Audience behavior
Benchmarking against vertical(s)
CRM Analysis
Current database
Current automations
Segments, deals, forms, lists
Contact Scoring
Campaign analytics
Automation analytics
SEO
How you are being found
Comparison to top competitors
Website in-depth audit for any errors (TTL-time to load, Scripting errors, 404 missing pages, image alt tags, meta descriptions for pages, etc. )
Based on our findings we provide recommendations for action.
Recommendations will be based on order of priority
In this package, we do not actually correct your online and customer journey issues.