To ensure a comprehensive and effective approach to your digital advertising, our engagement is divided into three key phases. Each phase is designed to build upon the previous one, ensuring a robust strategy, continuous optimization, and opportunities for expansion.

Here’s a detailed look at what’s included in our service package and what falls outside the scope, so you can plan accordingly and leverage our expertise to achieve your marketing goals:

Graphic Design Assets: We will create visually compelling graphic design assets, if needed, to enhance the effectiveness of your display ads SEM campaigns.

• Campaign Copy: We will create meticulously crafted ad copy that resonates with your target audience, communicates your message effectively, and compels action.

• Events Tracking Setup: Understanding the impact of your SEM campaigns is key to optimizing their performance. We provide comprehensive event tracking setup to monitor and analyze user interactions, conversions, and other valuable metrics.

• Ad-Group Management Add-On: This package includes the setup and management of one campaign and one ad group. In case additional ad groups are needed an additional fee of $350 per month would be added to the package.

• Campaign Landing Page Design/Development: We specialize in creating high-converting landing pages optimized for SEM campaigns. Whether it's for lead generation, product sales, or event registrations, our landing pages are tailored to maximize your campaign's performance.

  • Any required changes to your website, such as the creation and optimization of landing pages, would be billed separately at our standard hourly rate ($125), giving you monthly control over these expenses as well.

  • If your website is built on WordPress, we can assist with the design and development of tailored landing pages. For other platforms, we can provide wireframes that your developers/designers can use to create optimized landing pages accordingly.

Case Study: The Importance of Specific Landing Pages in Ad Campaigns

Client: Samterra Concrete Pros

• Industry: Concrete Solutions

• Location: Greater Toronto Area

• Website: Samterra Concrete Pros

• Objective: Increase quote requests through a Google Ads campaign.

Challenge: Samterra Concrete Pros initially directed their Google Ads traffic to their homepage, which resulted in a high bounce rate and low engagement. The homepage's general content did not effectively convert the specific audience targeted by the ads into leads.

Solution: We proposed creating a dedicated landing page focused on encouraging potential clients to request a quote for their concrete services. The landing page included:

• Clear Service Descriptions: Detailed information about the range of concrete solutions offered.

• Call-to-Action (CTA): Prominent "GET QUOTE" buttons placed strategically to guide user actions.

• Visual Appeal: High-quality images showcasing completed projects.

• Social Proof: Client testimonials and case studies to build trust and credibility.

• Contact Information: Easy-to-find contact details and a simple quote request form.

Implementation: The new landing page was designed and developed within Samterra Concrete Pros' existing WordPress site, ensuring seamless integration with their current branding and website structure.

Results:

• Clicks: Increased +442.5%)

• Impressions: Increased +118.67%

• Conversion Rate: Improved from 5% to 5.99%

• Average CPC: Decreased from $2.16 to $1.65

Conclusion: This case study demonstrates the effectiveness of using specific landing pages tailored to ad campaigns. The dedicated landing page significantly improved user engagement and conversion rates, directly contributing to increased quote requests.