Email marketing automation to increase traffic and conversions

Digital Marketing

V2M2 Group, Inc.

Digital Marketing

emerging

Identify and Engage Prospects and Current Clients

Marketing automation has been proven to increase operational efficiencies, increase productivity and reduce costs. Any great company requires a marketing automation strategy to support their overall digital marketing strategy. Your key marketing objectives for the year is to increase the number of prospective clients:

Increase site traffic

Share vital information, news and updates about the company on a weekly basis

Increase overall conversion rate for prospects

Increase customer lifetime value

Re-engage past prospects and upsell current/past clients

To achieve these objectives, you will need to look at growing your email database, segmenting that database, establishing an email marketing schedule and pre-qualifying prospects for your services/products.

Packages

Start plan (CRM organization + 4 sequences)

$2,500/project

Timeframe: 3 months

• 4 Automation Sequences

• Automation Creation

• Contact Scoring Setup

• Forms

• Lists

• Database Import

• Tailored Email Templates

• 3 Emails/ Automation

deliverables may differ based on client needs.

The Total Package

$3,500/project

Timeframe: 4 months

Up to 6 Sequences Plus Everything in Basic Plan

The Elite Plan

$6,000/project

Timeframe: 5 months

Everything in packages 1 & 2 plus,
Includes copywriting for 3 emails, 1 landing page, & 1 thank you page

Ecommerce integration
3rd party software integration
nurture sequence optimization

About V2M2 Group, Inc.

Marketing & Advertising

emerging

We are a full-service digital marketing agency that creates and implements digital marketing strategies for small to medium size companies. Every decision made by V2M2 is based off of data, which is our mantra, D.R.E.A.M. or Data Rules Everything Around Me. Our holistic approach to digital marketing coupled with a deep understanding of user experience/interface, the customer journey/experience, social media, Search Engine Optimization, website development, content marketing, business processes and sales truly differentiates us from many other agencies. We are business people who do marketing.

Company Experts

Franklin D Rivera II

CEO/Founder

Army Veteran and West Point Graduate, MBA with a Finance Concentration. Believed that digital marketing could be improved greatly by tying digital marketing practices to measurable revenue results.

MBA

["Digital Marketing","Strategy","Sales","Leadership"]

Project Phases

Overview

Our goal is to simplify the pre-qualification process, improve client/prospect communications and overall company efficiency.

As digital marketing specialists, V2M2's consultants have improved the way our clients interact and engage with customers online. Our expertise in full service digital solutions, digital marketing and technology solutions as well as our integrated approach towards seamless digital marketing campaigns, and our cutting edge marketing techniques that have been backed by industry best practices have helped many of our clients achieve their marketing objectives.

1. Initiate Project

Our engagement will commence with a kick-off call to gain a deep understanding your customer journey and the opportunity to nurture clients with automated communications and email marketing.

2. Research

We begin by analyzing your database. What are the demographics? How and why did users sign up for your newsletter? How often do they open your emails? What do they click on? We will create a customized email marketing playbook based on your customer base providing all the data we have collected and analyzed, including segmentation of your lists based on the customer life cycle stage value of each lead. This will help to shape the tone of our messaging and how frequently we should send out emails to the different segments in your email database.

3. Optimization

To ensure that emails are getting into your subscriber's inboxes, we'll look into cleaning up your existing database. That is, sending out re-engagement emails to win back inactive subscribers. In addition, we'll work on laying down some basic standard operating procedures to ensure that your emails are white-listed and delivered properly to your recipients, such as setting up a double opt-in process and setting up a welcome email workflow to ensure that your clients have all the information they need to add your emails into their address book.

4. Content Creation

Working with you and your team, we'll come up with guidelines on when and how often you should send emails by coming up with a category of email types that you will be sending. From offers, to sharing updates and sending an a-newsletter, we will help you to match this with the different lists/tags that you have created to ensure that your emails reach the right people at the right time. We will use predictive sending and predictive content to ensure that an optimal open rate.

5. Tracking and Reporting

We want to make sure that you meet your goals and are getting your money's worth. Therefore, we will help you to track and measure open rates, click through rates and bounce rates so you know how effectively your campaign has performed. In addition, we will look into more granular data like top subscribers who have the highest open and click through rates so each of your lists can be further segmented and rened. Most importantly, we will also match your email metrics with analytics from your website, for example, conversions at the goal url, so you will have a complete view of the ROI for your email marketing efforts.

Scope

Overview

Here is a summary of the deliverables and work that will be executed.

What Is Included:

• Importation of your current email database

• Segmenting the email database

• Contact Scoring

• Creation of CRX Strategy (Customer Experience Journey)

• Monthly reporting (monthly plan)

• Email template creation

• Email content creation

• Creation of marketing automation sequences

• Setting up sales automation

• Inclusion of CRM form on social platforms and website

• Creating sign-up forms

• List creation

• Integration into other user software (may require Zapier Integration-some apps require

What Is NOT Included:

• Monthly newsletter (dependent upon content)

• Replying to customer emails/ queries

• Software (separate monthly investment)

from

$2,500

/project

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